Social Media Calendar
Enough content to post to your social media feed every other day. In between these posts, we recommend making posts that are more personal and related to your local community.
These are the same images and wording sent weekly in the automated posts.
September 2025 Social Media Posts
SEPTEMBER 3RD
Caption: A home inspection is one of the most important steps in the buying process because it gives you a clear picture of the property’s condition before you commit. Inspectors check everything from the roof to the foundation, helping uncover hidden issues like plumbing leaks, faulty wiring, or structural concerns. While no home is perfect, an inspection allows you to make an informed decision, request repairs, or even renegotiate before closing. Think of it as your peace of mind investment!
SEPTEMBER 5TH
Caption: One of the biggest myths in real estate is that you need 20% down to buy a home. While that’s a traditional benchmark, many loan programs allow you to purchase with as little as 3–5% down. There are also assistance programs available that can help with down payments and closing costs. Don’t let the 20% myth stop you from pursuing homeownership, talk with a lender to explore your options and find the best fit for your situation.
SEPTEMBER 8TH
Caption: Before you start touring homes, getting pre-approved should be your first step. Pre-approval tells you how much you can borrow, helps you understand your budget, and makes you a stronger buyer in the eyes of sellers. In today’s competitive market, sellers often won’t consider offers without proof of financing. A pre-approval letter shows you’re serious, qualified, and ready to make a move.
SEPTEMBER 10TH
Caption: Not all upgrades are created equal when it comes to resale value. According to industry reports, the top renovations with the best return on investment are:
1️⃣ Minor kitchen remodels (think updated cabinets and appliances).
2️⃣ Bathroom updates (new fixtures, modern vanities, fresh tile).
3️⃣ Adding usable living space (finished basements or attic conversions).
If you’re planning to sell in the future, these updates can give you the biggest bang for your buck.
SEPTEMBER 12TH
Caption: Many buyers confuse appraisals with inspections, but they serve very different purposes. An inspection looks at the home’s condition - safety, structure, and maintenance issues. An appraisal, on the other hand, determines the property’s market value to ensure the lender isn’t financing more than the home is worth. Both are crucial steps, but they answer two very different questions: “Is the home safe and sound?” and “What is the home worth?”
SEPTEMBER 15TH
Caption: Staging isn’t just about making a home look pretty - it’s about helping buyers visualize themselves living there. Studies show staged homes sell faster and often for more money than non-staged homes. Simple touches like decluttering, neutral paint colors, and rearranging furniture to highlight space can make a huge impact. Staging turns a house into a “home” in the eyes of buyers.
SEPTEMBER 17TH
Caption: When choosing a mortgage, it’s important to understand the difference between a fixed-rate and an adjustable-rate loan. A fixed-rate mortgage locks in your interest rate for the life of the loan, offering predictable monthly payments. An adjustable-rate mortgage (ARM) usually starts with a lower rate but can change over time, potentially increasing your payments. The right choice depends on your long-term plans; are you staying put for years, or is this a shorter-term home?
SEPTEMBER 19TH
Caption: Just like cars need regular tune-ups, homes need seasonal maintenance. In summer, check your HVAC system, clean gutters, and inspect your roof for wear and tear. In fall, service your furnace, seal windows, and clean out chimneys. Regular upkeep not only keeps your home in top shape but also helps prevent small issues from turning into costly repairs. Staying proactive protects your investment and your peace of mind.
SEPTEMBER 22ND
Caption: You’ve heard it before: location, location, location. While you can update a home’s interior, you can’t change its neighborhood. Buyers should consider commute times, school districts, access to shopping and dining, and future area growth. A great location not only makes life more convenient but can also add long-term value to your investment. Remember, you’re not just buying a house, you’re buying into a community.
SEPTEMBER 24TH
Caption: In a competitive market, making the right offer can set you apart. Beyond price, consider strengthening your offer with a larger earnest money deposit, flexible closing dates, or fewer contingencies. Working closely with your agent helps you craft a strategy that balances protecting your interests while showing sellers you’re serious. Sometimes, a well-structured offer wins over the highest bid.
SEPTEMBER 26TH
Caption: Renting may feel easier in the short term, but buying builds equity and long-term financial stability. Every mortgage payment you make contributes to your future wealth, while rent payments go to your landlord’s pocket. With tax benefits and the potential for appreciation, owning a home can be one of the most powerful wealth-building tools. If you’re on the fence, consider the long-term gains of homeownership versus the short-term convenience of renting.
SEPTEMBER 29TH
Caption: Property taxes can vary widely depending on where you live, but they play a big role in your overall housing budget. Taxes are based on your home’s assessed value and local rates, and they fund essential services like schools, roads, and emergency services. Before buying, check the property tax history and rates in the area so you know what to expect. Being aware upfront helps avoid surprises down the road.
