Social Media Calendar
Enough content to post to your social media feed every other day. In between these posts, we recommend making posts that are more personal and related to your local community.
These are the same images and wording sent weekly in the automated posts.
October 2025 Social Media Posts
OCTOBER 1ST
Caption: Interest rates don’t just change a number on paper - they directly shape how much home a buyer can afford. Even a small change in mortgage interest rates can have a big impact on a buyer’s monthly payment and overall budget. When rates rise, purchasing power decreases, meaning buyers may need to adjust their price range. When rates drop, the same monthly payment could qualify for a higher-priced home. Understanding this relationship empowers you to act confidently when rates shift and ensures you know when it’s the right time to buy for your budget.
OCTOBER 3RD
Caption: A title company is one of the unsung heroes of every successful real estate transaction. A title company ensures that a property is legally ready to be bought or sold. They verify the chain of ownership, check for liens, and issue title insurance to protect both buyer and lender from potential disputes. This behind-the-scenes work safeguards the entire transaction.
OCTOBER 6TH
Caption: Earnest money acts like a handshake with financial weight - it shows the seller that the buyer is serious. It’s a deposit (usually 1–3% of the purchase price) held in escrow to signal serious intent. If the sale closes, it goes toward the down payment; if the buyer backs out without a valid contingency, it may be forfeited.
OCTOBER 8TH
Caption: MLS descriptions can feel like a different language! Understanding the terminology helps buyers make sense of a home’s status. The clearer you are on the terminology, the faster you can act when the right property appears. “Active” means the home is currently for sale and accepting offers. “Contingent” means the seller has accepted an offer, but certain conditions, like financing or inspections, must be met before it closes. “Pending” means all contingencies have been satisfied and the sale is moving toward closing.
OCTOBER 10TH
Caption: When a listing attracts multiple offers, sellers gain negotiating power. Competing buyers may raise their price, waive contingencies, or offer flexible closing terms. Agents can leverage this scenario to secure the best combination of price and terms for their clients. Your agent can prepare you for this possibility and guide you through comparing offers to help you choose wisely beyond just the highest dollar amount.
OCTOBER 13TH
Caption: A seller’s disclosure provides important details about the property’s history—like past repairs, known defects, or previous water damage. Reviewing this document carefully protects buyers from surprises and gives you a clearer picture of the home’s condition. Your agent can guide you through key sections and recommend follow-up questions before moving forward.
OCTOBER 15TH
Caption: Buying into a community with a Homeowners Association (HOA) means agreeing to rules and monthly fees that maintain common areas and protect property values. Understanding what’s covered, how fees work, and any restrictions is essential before making an offer. A quick HOA education can prevent future frustration and help buyers decide if the neighborhood is the right fit. Always ask your agent about the specifications of an HOA when looking at a home that has one!
OCTOBER 17TH
Caption: Curb appeal sets the tone for every showing. Simple updates like fresh landscaping, a new front door color, or clean walkways can instantly elevate a home’s perceived value. For sellers, these affordable improvements often deliver one of the best returns on investment. There is no stronger first impression than the one created by your property’s curb appeal.
OCTOBER 20TH
Caption: In a competitive market, buyers sometimes use an escalation clause to strengthen their offer. This clause automatically increases their bid if a higher competing offer comes in, up to a maximum amount, with the requirement that sellers must show a competing offer to trigger the escalation. It’s a smart strategy, but one that should be used carefully and with the right guidance from an agent.
OCTOBER 22ND
Caption: An appraisal gap happens when a home appraises for less than the purchase price. In competitive markets, buyers may need to bring extra cash to cover the difference or renegotiate with the seller. You can prevent any last minute stress by talking to your agent about the possibility of an appraisal gap and gap coverage, if necessary.
OCTOBER 24TH
Caption: New construction homes offer modern layouts, energy efficiency, and customization, but they also come with unique challenges like longer timelines, potential builder delays, and limited room for negotiation. Talk to your agent so you can weigh the excitement of a brand-new home against the realities of the process to ensure you make a decision that fits your goals.
OCTOBER 27TH
Caption: Listings marked “contingent” mean the seller has accepted an offer, but certain conditions (like financing or inspections) must be met. “Pending” means those conditions have been satisfied and the deal is close to closing. Knowing the difference can help you potentially target homes that still might accept backup offer and save time on homes that are likely off the market for good.
OCTOBER 27TH
Caption: Closing is exciting, but moving can be stressful. Plan early - book movers in advance, label boxes by room, and pack a “first-night” bag with essentials. Here is a moving checklist to help you stay organized and start your next chapter with less chaos.
OCTOBER 31ST
Caption: Just in time for Halloween, let’s clear the cobwebs on some haunting real estate myths! 👻 Many buyers believe you must have 20% down to purchase a home, but that’s simply not true - there are many loan programs with lower requirements. Another spooky myth? That fall is a bad time to buy or sell. In reality, motivated buyers are still active, and listings often face less competition this time of year. Don’t let these myths scare you away from your real estate goals—knowledge is the best way to keep the monsters at bay! 🏡✨
